Titan America Innovation Hub Brings Industry’s Value Proposition To One Of North America’s Most Dynamic Urban Business Districts
By Don Marsh
A unique venue in Miami’s hip and lively Wynwood District catapults cementitious materials and concrete into the new era for buildings and infrastructure.
The Titan America Innovation Hub is perched in the penthouse level of new reinforced concrete office and residential building. Officials from Norfolk, Va.-based Titan America SA have designed the facility to accelerate the development and scale-up of advanced materials, digital technologies, and construction solutions that yield resilient communities and long-term economic growth.
“Construction is being reshaped by urbanization, digitalization, resilience and advances in material science,” said CEO Bill Zarkalis. “The Innovation Hub expands our ability to collaborate internally and externally to accelerate solutions that improve the performance, productivity, and sustainability of construction for the cities of the future.”
“Society is asking more from construction – faster delivery, greater resilience, and better use of resources,” added Vice President of Innovation and Quality Eric Koehler. “Our innovation operating model combines internal expertise with external partnerships to transform ideas into solutions that create value for customers and communities. The Innovation Hub is a convenient meeting point for the architects, engineers, contractors and project owners who are shaping skylines from Miami to New York.”
Long on content presentation capabilities and furnished to encourage knowledge exchanges, the Innovation Hub advances a corporate profile Titan America earned with a 2025 New York Stock Exchange listing. Works and demonstration spaces enable Hub guests to engage with the producer’s latest innovations – from artificial intelligence-guided cement production and digitalized ready mixed delivery tools to proprietary mixes suiting data center, advanced industrial facility and marine application concrete.
Technology offerings include those of CemAI, a Titan America-incubated builder of code or models that help curtail cement plant shutdowns. By leveraging data from component-, power unit- and equipment-mounted sensors, CemAI applies machine learning methods to provide users real-time prescriptive maintenance and process optimization solutions across a cement plant. The technology identifies “the fingerprints of failure early to mitigate downtime, lower operational costs, and improve asset reliability.”
In addition to deployments at Titan America’s Pennsuco and Roanoke Cement Co. plants, CemAI is informing maintenance and optimization routines at peer operations in North America and Europe, including Titan Cement International SA sister facilities.
Visualization manifest
Developers of the nine-story Wynd 28, home to the Titan America Innovation Hub, characterize the surrounding neighborhood as a one-of-a-kind mix of forward-thinking businesses, artists, entrepreneurs and culture afficionados uniting “to create the rich mosaic that makes Wynwood one of the most popular, fastest-growing, and most desirable places in the country to live, work and enjoy.”
Wynwood’s rapid transformation from an industrial zone north of downtown Miami is evident from the Innovation Hub vistas. The facility occupies an open corner space with exposed columns and windows running from polished concrete floor to 13-ft. exposed slab ceilings.
Its centerpiece is a 12-seat conference table paralleling a 23-ft. wide video screen. At 8K resolution, is offers visitors a deep dive in Titan America’s Pennsuco cement plant, located near Miami, plus select scenes of the producer’s ready mixed concrete operations and contractor customers’ slab on grade or elevated slab work.
Video feed capabilities connect the Innovation Hub to the Pennsuco plant digital twin. That function can be replicated for Titan America cement distribution, fly ash processing and marketing, or aggregate, ready mixed and concrete production throughout Florida or Mid-Atlantic sister operations from the Carolinas to New Jersey.
Along with their clients, architectural, engineering and construction professionals can turn to the Innovation Hub for insights on cement or concrete production basics, or how the industry is rapidly addressing carbon dioxide or CO2 equivalent emissions associated with finished slabs or structures.
Carbon-minded visitors are offered dramatic ground- or drone-level takes, for example, on Titan America’s methodical CO2 emissions reduction efforts as reflected in the Pennsuco alternative fuels program. Through sorting, storage and kiln transfer equipment, it helps tackle a voluminous waste stream from the local region.
Market pacing
The alternative fuels program exemplifies one of four solutions tied to construction megatrends front and center at the Titan America Innovation Hub. Alongside Circularity, through which recycled materials are engineered into high performance fuel and feedstocks, are:
- Smart Materials, including advanced binders and concrete products that enhance performance and productivity while reducing environmental impact;
- Resilient Urbanization, enabling better ways to build durable infrastructure, coastal protection, and disaster-resistant buildings; and,
- Construction Technologies, propelling the jobsite of the future with digital tools and advanced practice.
Overseeing the Hub during regular business hours is Innovation Product Manager Jose Remesar. He arrived at Titan America in late 2025 with extensive concrete testing and product development background following undergraduate and Master’s of Engineering studies at Pontificia Universidad Católica de Chile, Santiago, and completion of a University of Florida MBA program.
“We can host small meetings with architects and engineers, or larger gatherings for major customers who elect to bring their entire engineering and construction teams for a presentation on Titan America capabilities,” Remesar observed.
The Wynd 28 building, he added, has well appointed open or sheltered outdoor meeting areas that will enable hosting of local or state architectural, engineering or construction group functions.
The Innovation Hub opening anticipates a greater frequency of collaborative gatherings among AEC stakeholders serving public and private construction markets – and receptive to a cement, concrete and aggregate producer providing a real-world proving ground for next-generation technologies.
“Titan America has been an active partner in South Florida’s Risk and Resilience Tech Hub, which leverages an entrepreneurial ecosystem for launching globally scalable technologies. Its south Florida investment and resilient product line of building materials demonstrate innovation that fits this concept perfectly,” Miami-Dade Mayor Daniella Levine Cava noted upon the Innovation Hub’s opening earlier this spring.
