Carbon Upcycling Technologies, a next-generation supplementary cementitious materials (SCMs) provider, appointed Markus Kritzler as chief executive officer to lead the company’s expansion across North America and Europe. He succeeds co-founder Apoorv Sinha, who assumes the role of president.
“This is a natural evolution for Carbon Upcycling as we move from proving the technology to delivering projects globally,” said Sinha, who also co-founded Carbon Upcycling. “I’m excited to welcome Markus as our new CEO. His executive industry experience and strategic leadership positions us well to execute on our ambitions and onshore critical cement supply chains.”
Kritzler brings over two decades of strategic leadership and executive experience in the building materials and financial sectors to his new role. He led group-wide strategy at Holcim, where he directed initiatives across North America, Latin America, Asia Pacific, Europe, the Middle East and Africa, and played a pivotal role in the landmark merger of Holcim and Lafarge.
Since joining Carbon Upcycling in spring 2025 as chief revenue officer, he has led the development of the company’s project pipeline, including the construction of its first commercial facility at the Ash Grove Mississauga (Ontario) cement plant.
“Cementitious products play a central role in delivering the cement needed to build homes, cities and infrastructure, and Carbon Upcycling has the leading solution for it. I’m honored to serve as CEO, and I look forward to partnering closely with Apoorv and the leadership team,” said Kritzler. “As we enter this exciting period of growth, our focus remains on leveraging our industry-defining technology to help our partners meet the growing demand for domestic, clean materials at scale.”
Carbon Upcycling is targeting the deployment of 5 million tonnes of annual clean cementitious capacity over the next five years.
